Creator guidelines
Simple, transparent rules: how much to stream each week and why consistency is what moves your results.
The weekly rhythm
3.5–4 h
on average per LIVE day — talking with viewers, battles and replying to chat the whole time
Both numbers matter together: 5 days and 18 hours. More is always a plus. This is a recommendation that works — we take no commission, so your rhythm doesn't change your share: what you earn is yours.
Why we're sure it works
×6.25
That's how much more creators who kept the rhythm every week earned in July, on average, compared with creators who went LIVE without a schedule.
Kept the rhythm every week92 creators · at least 18 hours and 5 days a week
avg 350,000 💎
Streamed without a steady schedule75 creators · LIVEs here and there
avg 56,000 💎
Even the lowest result among those who kept the rhythm
101,752 💎
And it's not just about hours: an hour from a consistent creator brought 1.6× more diamonds than an hour from a creator without a schedule. Consistency builds an audience — the steadier your LIVEs, the stronger your results.
Real LiveLAB Agency data for July 2026, across the whole agency. We don't publish creators' names.
The basics
You must be 18 or older. No exceptions, even with parental consent.
Follow TikTok's Terms of Service and Community Guidelines in every LIVE.
A week runs Monday to Monday. Your stats are calculated automatically from TikTok data, with no manual decisions.
Spot a difference between your stats and your TikTok dashboard? Tell your manager by Wednesday and we'll check it together.
Every week starts fresh — a slow week doesn't carry over to the next one.
Questions about your schedule? Ask your manager 💜
Apply now →